unite title

 

 

Whilst working at Dirty Design, I worked with the studio on a pitch to Unite student accomodation for an future marketing campaign. The objective was to retain current customers by offering them 10% off their room if they decided to rent for another year. We worked as a team to produce a staged marketing campaign, using ambient media and a distinct visual thread throughout.

The creative that we pitched was the 10% as key visual factor, throughout the intial marketing phase and then using numbers in a copy-led marketing campaign. We targeted two customers: the students themselves and the parents or guarantors who may be paying for the student. Ambient media was thought to be more memorable for the students and bold direct mailers would be sent to the parents/guarantors.

The creative had to follow strict brand guidelines, but I had a play around with the use of colour as an alternative... just incase Unite fancied a change!

 

'Numbers' Campaign - It's all about the 10% Off!

 

Initial advertising stage - paper door hanger, pushed over each students' bedroom door handle.

doorhanger

 

 

Reminder - paper doormat, A3 size, slipped under each students' bedroom door.

doormat

 

 

Initial stage of campaign - early bird reminder postcard to parents/guarantors.
I created the key illustration.

unite key postcard

 

 

Second reminder mailer to parents/guarantors -
section presses out to reveal a keyhole, links with key postcard above.

KEY MAILER

 

 

A month to go until offer runs out - christmas card design sent to both groups.
The student card contains 10% off patterned paper chains, to decorate the unite flat with.

christmas card

 

 

After the 10% off offer had ended, we had to then pitch a second marketing campaign that would continue with the
numbers creative theme. I had the idea of using numbers in the copy, like 'text' speak, a contemporary way to communicate.

 

 

Double-sided concertina mailer.

concertina

 

 

Propsed idea of bringing colour into the Unite brand advertising

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